We’ve reported many times over the years about innovations in digital shopping that use augmented reality and other technology to enhance retail experiences. Shiseido’s Digital Cosmetic Mirror was one great example, as were the smart hangers set up by team Lab .
Being lovers of t-shirts, we got really excited when Toppan showcased their concept model of a “virtual fitting room” based purely on t-shirt colors and graphics. The amazing part? You can change everything about the shirt in the virtual fitting room, including color and design, but you only wear a single shirt though whole time!
The base shirt we were using was green…
…but different colors can be chosen on the screen through gestures or touch, and it changes instantly and surprisingly flawlessly. Notice that both the color and the graphics have changed.
What separates this concept from many of the others we’ve seen over the years is that it feels very real and can handle sudden, natural movements. It’s also not trying to be too much at once. Making a whole digital outfit by coordinating separates might sound fun, but it’s overwhelming and completely loses the whole point of trying clothes on (proper fit). In this case all you need is a shirt that fits, and you can mix and match colors and design with ease.
Check out the video below to see it in action.