Under the banner of a “mobile showroom” home electronics company Uniden has unleashed upon the streets of Shimokitazawa this troop of “Unidenmen.”
As you can see, they look like they are wearing asbestos suits and have Uniden TVs strapped to their chests so they are impossible to miss. It gets even more clever, however: on their backs they have QR codes because Uniden products can be purchased from mobile phone sites and thus can actually be ordered from the mobile showroom.
These Unidenmen are meant to attract attention to the mobile showroom which consists of TVs planted in 34 cooperative Shimokitazawa establishes. The website offers this map to help would-be TV buyers to track down the locations of the mobile showroom.
With this campaign, Uniden hopes to attract new customers from the crowds of 20-30 year olds who frequent Shimokitazawa for bar/café hopping and vintage shopping.