New AU mobile line-up goes high-tech niche

Not just a mobile phone, these new models are being marketed as lifestyle accessories to fit users’ specific lifestyle priorities.

KDDI has announced their new AU handset line-up for spring—a product range that indicates an increasing divergence from the idea of an “all-around good phone” into a wide-range collection of phones that are really advanced in one particular function from touchscreens to fashion design.

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To that effect, KDDI is offering the Walkman Phone Premium3 from manufacturer Sony Ericsson that promises the best sound quality to date for those who are fans of AU’s Lismo music download service. Then there is the Wooo H001 (created by Hitachi), the world’s first mobile with a 3D image supported 3.1 inch liquid crystal screen, for those who prefer high-tech visuals.

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Meanwhile the SH001 is a Sharp phone that excels at photography, with an 8 mega pixel camera loaded on board. And from Kyocera, AU is offering the K001, a phone with a colorful band and customized skin that allows the phone to function like a clutch purse—for the fashion conscious, or perhaps those who are tired of missing important phone calls trying to dig their mobiles out from the bottoms of their massive handbags.

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Trend Potential

Hardware has come a long way, but not everyone needs what their phones can do, and prefer them to act as they want them to. From external design to interface and hardware functionality, there are endless ways to create phones to fit very niche markets. Find out how this can help your business by exploring this trend and more in our Trendpool database.


About the Author

Rebecca Milner was a contributor at, and is currently a Japan correspondent for Lonely Planet.