Fast food is about to become faster in Japan under a new plan that will allow hungry motorists to place their order through their car navigation systems. A number of companies have joined together to test the new system that will allow drivers to browse menus, order and pay when they come within a certain distance of a restaurant.
Acording to a press release the system works through Japan’s traffic news network “ITS” which is already used to provide traffic information to drivers. When a driver passers into a certain area a menu will be transmitted to the navigation system allowing drivers to order via touch screen. Once ordered payment can be made via credit card through the navigation also. Unfortunately there isn’t anything in place just yet that will then materialise a Big Mac into your glove compartment, meals can be picked up at the nearest restaurant which drivers will be guided to with their navigation systems.
The system is designed to streamline waiting times and attract impatient customers who are put off by waiting in lines. The possibilities for the system however go beyond allowing easier meals on wheels, but could usher in new localised targeted marketing, where drivers are being introduced to offers and services around them as they drive through areas.
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Darrell is a contributor at ShiftEast.com. 
