We recently came across an article in Ginza Magazine regarding a new beauty buzz that has people chattering about it – “teeth art tattoos”. Having been available in other countries before it is only now that teeth art is starting to creep onto the fashion scene here in Japan also. The most popular global designs tend to be diamond shape or any glittering rhinestone, giving wearers a ‘blinged’ up smile.
Of course, Japan has taken the fad and added its own twist, offering personal designs and outfit combinations, rather than just going for the sparkles. The idea is to express a more individual fashion statement, and as ever in Japan, usually combined with a certain cute charm. There are plenty of combinations to reflect the seasons as any good fashion item has including red ladybug characters or marine look anchor tooth art giving the necessary summer charm, or a golden heart or shining star design tooth look for a night on the town.
Another way the Japanese girls are putting their twist on things is matching their nail art and teeth art, both in the design and the colors. For example; red lipstick and nail polish with same rhinestone pattern on both.
The process of the teeth art is simple and safe enough according to the magazine, chosen items are attached to the tooth by a special glue, using LED light which simply fastens and dries the glue. The “tattoo” is easily removed after a few days (according to the information given at “Heart Dental Clinic” in Minato Ward in Tokyo) and in this way, you can freely design your personal combination and display different and unique smiles whenever you want.
Not sure how much of a mainstream trend this will become in the Japanese beauty world, but there is market a market for the unique trends among Japanese youngsters searching for individual identity and self expression.