Product packaging in Japan is known for being wasteful at times (such as plastic-filled combini bento), but also for being functional and eye-catching. These juice box designs from designer Naoto Fukasawa (of plusminuszero fame – shop link) not only tell you what’s inside by sight and touch, but (at least for me) they make you taste it.
As far as we know, the Takara Banana is the only one that has made it to market at this point. With the growing eco movement in Japan, perhaps we’ll be seeing organic packages made from the product inside in the near future. Banana skins are used more and more in textiles, but kiwi’s and and strawberries may prove to be more of a challenge.
Michael is founder and director of the 
Excellent, refreshing design!
3% fruit juice ;)
It’s not clear in the article; is the packing actually made out of a banana skin? Or is it paper and wax mimicking the texture?
Most likely the latter, Nintendoll. I don’t think we’ll ever see strawberry or kiwi either, looks too expensive to make.
ummmmm! I’m thirst! I love the idea!
This looks great, but it does seem a bit of a challenge to make and even more an eco friendly packaging.
Luis Casstle, Principal