Japanese Packaging: Fukasawa Juice Boxes

Product packaging in Japan is known for being wasteful at times (such as plastic-filled combini bento), but also for being functional and eye-catching. These juice box designs from designer Naoto Fukasawa (of plusminuszero fame – shop link) not only tell you what’s inside by sight and touch, but (at least for me) they make you taste it.

fukasawa drink boxes banana kiwi strawberry

As far as we know, the Takara Banana is the only one that has made it to market at this point. With the growing eco movement in Japan, perhaps we’ll be seeing organic packages made from the product inside in the near future. Banana skins are used more and more in textiles, but kiwi’s and and strawberries may prove to be more of a challenge.

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About the Author

Michael is founder and director of the Mandalah Tokyo trends and innovation consultancy.