Bottle Innovation: I LOHAS from Coca-Cola Twists for the Environment

There’s a lot that can be done with PET bottle shapes, from sexier versions to the manipulated artistic pieces below. The bottles can communicate ingredients, emotion, or positive effects on the body purely by the bottle design and shape.

pet bottle art japan

New from Coca-Cola Japan, l LOHAS is jumping in on the Eco bandwagon with a bottled water that makes an environmental stand (at least marketing-wise) with its bottle design that twists up neatly into a 12 gram piece of plastic that is said to be 40% less than other PET bottles.

i lohas coca-cola

The marketing push makes the consumption process into three easy steps: Buy the water, Drink up, Twist up and dispose. Not too different from most other drinks, except for the twisting part which makes the waste noticeably smaller than your average PET bottle. While it may not make a tremendous difference in terms of waste (though it’s certainly space-saving), it does lend itself to a certain spirit of ecology that is making its way into Japanese society.

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About the Author

Michael is founder and director of the Mandalah Tokyo trends and innovation consultancy.